TV Premiere of attempto

21/04/2022

What are the responsibilities of a managing director?

To answer this question, Berno Breitruck was invited to an interview as part of the series “Wie werde ich…?” with Eva Mühlebach from the radio station M 94.5 in collaboration with the TV station München TV.

Berno Breitruck provides insights into his work as Managing Director at attempto, discusses the transformation of the working world, and emphasizes the importance of personal contact, professional development, and mutual trust. He also explains how conversations, encounters, and the right environment are connected to creativity, ideas, and innovation.

Furthermore, the topics of digitalization and technology, as well as the political challenges and ethical questions they imply, form a central aspect of the interview — Berno Breitruck addresses both the risks and opportunities of the digital future and personal data sovereignty.

He concludes the interview with an important message:

“Let us use the possibilities and opportunities to continue to have peace and democracy in the world, to halt climate change, and to allow everyone to share in prosperity so that we do not destroy the world faster than we would like.”

Watch the interview on YouTube